As a small business owner, I have found one truths to be self evident.As a small business owner, I have found one truths to be self evident. The old saying, “if you build it they will come… “Is a crock! Yes, as a small business owner I am able to control my own destiny. I am able to be my own boss and set my own hours. I have better control over my own income and earning potential. The thing that a lot of people fail to realize when opening a small business is that there is as much work outside of business hours as there is during the time that your store is open so to speakThe thing that a lot of people fail to realize when opening a small business is that there is as much work outside of business hours as there is during the time that you are actually engaged in your business. Congratulations! You have open a small business now, you are married to it. Do you want to make this work? You’ve got to put in the time. You’ve got to show enthusiasm and you’ve got to let your customers know that not onlycustomers know that not only are you open for business but you are excited to serve them! It’s all in the attitude.
One of the experiences I had in life with selling Kirby vacuum cleaners. Before you tell me that you’re sorry that I had to experience that let me tell you that I learned some very valuable business and salesmanship skills from that experience. I didn’t think when I walked away from that job that I would come away with some pretty sophisticated tools for small business but here’s what I learned.
1. Keep your store open. If you let your potential clients know that you are available to them either on social media or in person, you gain more opportunities to generate business. in the proverbial sense if the sign always says “Open “more people are going to walk through that door.
2. Don’t worry about the quick sale. Treat all inquiries equally. Whether a prospect seems to be promising or not, treat each one equally. You don’t know how many times I have had a potential customer seem like they are ready to do business with me only to find out that I scheduled an appointment with them and they never even showed up. On the contrary, I have had potential customers who seemed like they wanted to think about it for a period of time and they became a long-standing loyal customers of course, the reverse is also been true but that just goes to show that you cannot judge a book by its cover. Treat every potential customer the same. Let them know that they are equally important. I will share a quick story with you before I move onto my next point.
I was in a retail store one day and I wanted to buy a fairly expensive television set. It was a Saturday and I was not exactly dressed for business. I was in my comfortable clothes and I hadn’t even shaved but I wanted to spend a couple of thousand dollars on a television. There was a person in the store who was furiously demonstrating a moderately priced vacuum cleaner to a young couple. He was putting a lot of energy into the sale of a Hoover vacuum cleaner andI was giving me the impression that he could care less whether I was there or not. Of course, I walked over to the high ticket items in my blue jeans and faded T-shirt and I wasn’t asking a lot of what they call buying questions. I look like a casually interested shopper. I can understand that the young man on the sales floor thought he had a much hotter prospect. He worked on commission and that was obvious. It also looked like he could care less if I was there. The little dude was almost rude with his very quick proclamation of “I’ll be with you in just a minute “and then enthusiastically going back to his Hoover sale. I hope the young dude sold his vacuum cleaner because I walked out of there and went to another establishment and bought a $2500 television set that I had delivered later that day. As they said in the movie pretty woman, “big mistake… Big mistake… Huge “
3. Put in the time. The time that you spend investing in the growth of your business translates directly into dollars. I am not just talking about the business itself or its products. I am talking about publicity education and personal networking.
4. Educate yourself. become knowledgeable in the products or services that you offer. That one may seem obvious but I have seen so many people go into business thinking that they had a great idea only to find out that they needed to know more about how to implement it. My own situation is a good example. I teach private music lessons to individuals. I’ve been playing music for years and I know how to play multiple musical instruments. It seemed logical in the outset that people often make money teaching piano lessons to kids for example. I had to learn what are the best ways to make my students successful in their musical endeavors while making it fun and engaging. I had to learn and continue to have to keep up with what music is popular and what music will motivate kids to play. I had to learn how to separate good music from bad and what material will help them to progress and what material is only going to promote bad habits. I continued to educate myself in the playing of those instruments, music theory composition and other skills. By further educating myself, I continue to be able to offer the best possible product to my students.
5. Take care of yourself! lastly, there are two things you’ve got to do. The first is to compensate yourself. Your time is valuable. You have tied up your time and your resources into your small business. Your family friends and loved ones are affected by the decision you made to take a risk and be an entrepreneur. If you were working for a company on a salary or wage, you would expect to be paid. Therefore, you should be paying yourself. Of course the profit that you make from your business should go largely back into the business but you should get a paycheck yourself.If you were working for a company on a salary or wage, you would expect to be paid. Therefore, you should be paying yourself. Of course the profit that you make from your business should go largely back into the business but you should get a paycheck yourself. You also need to take personal time and refresh yourself. A person who takes time off from their business to rest and reset comes back with a new attitude and a renewed sense of vision for their business. Besides, you have to eat and sodas your family.
In conclusion, a small business can be a rewarding experience. You can learn new skills, meet new people and make a living doing it. It isn’t always easy and everybody doesn’t make it but the tools or concepts as they were, that I have listed above are the things that have helped me to make teaching private music both lucrative and very personally rewarding